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Outcome Health names advertising executive as new CEO Matt McNally, group president and chief media officer of Publicis Health, has been named CEO of Chicago-based Outcome Health. He will be based in New York. Matt McNally, group president and chief media officer of Publicis Health, has been named CEO of Chicago-based Outcome Health. He will be based in New York. (Saatchi Wellness) Outcome Health has settled on its new CEO after a monthslong search, hiring an advertising executive to head the recovering company. Matt McNally of Publicis Health was announced as head of Chicago-based Outcome Health on Thursday in an email to employees. McNally currently serves as group president and chief media officer of Publicis Health, an organization whose parent company, Publicis Group, suspended all advertising on Outcome Health last year in the wake of allegations that the company had misled advertising clients. Outcome Health, which places screens in doctor’s offices that run educational content about health topics and advertisements from drug companies, is working to move past legal troubles that followed a major fundraising round which achieved a $5.5 billion valuation for the company. In November, its investors — including Pritzker Group Venture Capital and units of Goldman Sachs and Google — sued the company, then-CEO Rishi Shah and then-President Shradha Agarwal, alleging Outcome Health had misled advertisers and investors about the company’s performance. The company settled lawsuits from the investors in January, with Shah and Agarwal agreeing to step down from day-to-day management and the company agreeing to add independent directors to its board. But Publicis, other advertisers and health care providers already had pulled back from Outcome Health.

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